نوع مقاله : مقاله پژوهشی
نویسنده
دکتری مدیریت بازرگانی، تهران، ایران. mh.mehri40@gmail.com
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
This study aims to identify the current and favorable situation of the impact of modern social media on the culture of Iranian society to discover and present appropriate strategies for optimal and correct use of this technology according to the country's indigenous cultural capacities to examine strengths, weaknesses, opportunities and threats. Through it, appropriate strategies for using these social networks in Iranian society at different levels have been presented in four axes of strategy: strength-opportunity, strength-threat, opportunity-weakness and weakness-threat. This research has been done based on collection of exploratory-descriptive information, as well as application of strategic evaluation. The type of the research is combination of quantitative-qualitative method. SWOT or strategic analysis has been used to analyze the research. The analysis unit of this research is the individual. The statistical population was three groups of experts and professors of universities in the field of media and communications, specialists and managers and experts (researchers, teachers or very strong users) who were 100 people in total. Appropriate strategy for using the social network of cooperation and interactive communication of executive bodies for developing indigenous technology, creating information and communication technology infrastructures in the country with the emphasis on indigenous knowledge, independent and with high security; Design, production and setting up indigenous social network by the private sector, government and sovereign in order to produce appropriate cultural, religious, social content by users and review existing laws and regulations in order to form indigenous cyberspace and creating new laws in the context of national information and communication technology, especially in the field of smart phones and social networks.
کلیدواژهها [English]
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