Strategic Studies of Culture

Strategic Studies of Culture

Evaluation of Strategies of Tencent China Holding in Creating Social Media; Emphasizing the study of "WeChat"

Document Type : Original Article

Author
Majid Soleimani Sasani
Assistant Professor, Faculty of Social Sciences, University of Tehran msoleimani@ut.ac.ir
10.22083/scsj.2023.379719.1080
Abstract
The production project of WeChat messenger platform in Tencent Holdings (The most valuable public company in Asia) has started since 2010. WeChat isn't just Tencent's huge headling project; rather, this company has a large number of brands and large projects. WeChat is just one of them. The latest statistics show that WeChat ranks fifth on social media and third on messaging with more than one billion users, followed by WhatsApp and Facebook (owned by Facebook). One of the most important features of WeChat among the audience is its financial and digital payment capabilities. 76% of all Chinese users use these services. The Chinese are superior to the rest of the world in digital and mobile-based payments. And account for 35% of financial transactions based on mobile platforms. Tencent's major revenue comes from WeChat and QQ, Kyuzon social networks, and online and computer games. Tencent is now the largest provider of computer games and mobile games in the world, and in this area, it earns more than Microsoft and Sony. The fundamental question is what policies existed in the Tencent series that WeChat has made such progress. The present study uses the strategic report method to evaluate the policy. This study shows that "Independence of advertising revenue,"; "Investing in various fields of information and communication technology,"; "Having a culture based on research and development,"; "Attention to digital currency,"; "Integrating entertainment on social media," and "Providing universal computer games," are among Tencent's most important macro-strategies.
 
Keywords
Social Messenger
Social Media
WeChat
QQ
Tencent
National Information Network

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