تأثیر ارزشهای ملی فرهنگی بر تصمیم‌گیری‌ افراد برای سهم‌بری در اقتصاد اشتراکی رفاقتی

نوع مقاله : مقاله پژوهشی

نویسنده

گروه اقتصاد، واحد نراق، دانشگاه آزاد اسلامی، نراق، ایران

چکیده

اقتصاد اشتراکی در مطبوعات و فرهنگ و هنر برای توصیف بازارهای با واسطه اینترنت، استفاده می شود که افراد را قادر می سازد با پرداخت هزینه، به طور موقت به یک محصول دست یابند. با این حال، عده ای هستند که استفاده از این برچسب را مورد انتقاد قرار داده اند زیرا اشتراک گذاری به معنای واقعی، دلالت بر یک رفتار اجتماعی غیر متقابل و بدون مبادله پولی دارد . هدف از تحقیق حاضر بررسی تاثیر ارزشهای ملی فرهنگی بر تصمیم‌گیری‌ افراد برای مشارکت در اقتصاد اشتراکی رفاقتی می باشد. 550 نفر از دانشجویان مقطع کارشناسی ارشد اقتصاد و کسب و کار دانشگاه آزاد اسلامی واحد نراق به عنوان جامعه آماری پژوهش و 225 نفر به طور تصادفی به عنوان نمونه انتخاب شدند. روش تحقیق پیمایشی و ابزار جمع آوری اطلاعات، پرسشنامه محقق ساخته بود که با 35 گویه در مقیاس پنج گزینه‌ایی لیکرت استفاده شد. نتایج تحقیق نشان داد: اجتناب از نا‌اطمینانی، به طور قابل توجه و معنی‌داری مانع می‌شود که افراد محصولاتشان را به دیگران اجاره دهند اما به دلایل شرایط حاکم اقتصادی و فضای فرهنگی، مورد تایید قرار نگرفت. جمع‌گرایی، مردانگی‌گرایی، اجتناب از عدم اطمینان و فاصله قدرت همگی تأثیر مثبت معنی‌داری بر تصمیم‌گیری مصرف‌کننده رفاقتی دارد در حالیکه تنها جمع‌گرایی و فاصله قدرت تأثیر مثبت معنی‌داری بر تصمیم‌گیری ارائه‌دهنده رفاقتی دارد. در مقابل مردانگی‌گرایی و اجتناب از عدم اطمینان بر تصمیم‌گیری ارائه‌دهنده رفاقتی از نظر آماری تاثیر معنی‌داری ندارد.

کلیدواژه‌ها

عنوان مقاله [English]

The Effects of National Values on Individuals’ Decision Making to Participate in Peer-to-Peer Sharing Economy

نویسنده [English]

  • Mostafa Heidari Haratemeh
Department of Economics, Naragh Branch, Islamic Azad University, Naragh, Iran
چکیده [English]

The sharing economy is used in press, culture, and art to describe Internet-mediated markets that enable people to temporarily obtain a product by paying a fee. However, there are some who have criticized the use of this label because sharing in the true sense implies a non-reciprocal social behavior without monetary exchange. The purpose of this research is to investigate the impact of national values on people's decisions to participate in the peer-to-peer sharing economy. 550 students of Master's Degree in Economics and Business of Islamic Azad University of naragh were selected as the statistical population of the research and 225 people were randomly selected as a sample. The survey research method and data collection tool was a researcher-made questionnaire with 35 items on a five-point Likert scale. The research results showed: Uncertainty avoidance significantly prevents people from renting their products to others, but it is not approved due to prevailing economic conditions and cultural climate. Collectivism, masculinity, uncertainty avoidance and power distance all have a significant positive effect on friendship consumer's decision making, while only collectivism and power distance have a significant positive effect on friendship provider's decision making. On the other hand, masculinity and uncertainty avoidance do not have a statistically significant effect on the decision-making of friendship providers.

کلیدواژه‌ها [English]

  • “ National Cultural Values”
  • “ Individuals’ Decision Making”
  • “ Sharing Economy “
  • “ Peer-to-Peer Economy ”

مراجع

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