عنوان مقاله [English]
The purpose of this study was the educational and cultural role of emerging media in relation to the Iranian Football Premier League with a 360-degree approach. The method of field research is purpose-based development-applied. The statistical population included all football coaches, football managers, players, referees, journalists in football leagues and media communication experts, as well as the audience of the country's premier football league. The research sample consisted of 384 people (emphasizing the adequacy of the sample size determination formula of Cochran). The sampling method in this study was stratified random. Data collection tools included a researcher-made questionnaire evaluating the performance of emerging media in relation to the Premier Football League, consisting of 2 components (educational and cultural) and 15 items. The reliability of the instrument was confirmed using Cronbach's alpha. Data were analyzed using one-sample t-test. Based on the obtained results, educational and cultural media of emerging media in relation to the Iranian Football Premier League with a 360-degree approach was reported to be desirable (P = 0.0001). According to the results, it can be said that the emerging sports media can promote the culture and ethical principles in football within the country's sports system and also promote and encourage players in the league to observe the principles of fair play, as well as strengthen the critical spirit and Constructive criticism of the executive bodies of the country's sports, to a large extent, play their cultural-building role in relation to the country's football premier league. Also, holding meetings and seminars of the media committee with the managers of the Sports and Youth Organization and the managers of the football league clubs and providing constructive feedback to them can be very fruitful in this way.